Small business marketing (with BIG business results!)
Learn how to use the ‘8Ps’ to clarify, communicate and amplify your marketing.
Creating and implementing a marketing strategy is a fundamental step in running a business. You may have the greatest product or service in the world, but if you’re communicating to the wrong people, through the wrong channel or the wrong messages then it will never reach it’s full potential. That’s where our marketing workshop comes in.
What you’ll learn:
Over two engaging hours, you’ll explore the 8 P’s of Marketing and how you can use them to create your Unique Selling Proposition (USP). The knowledge you’ll take away from this workshop will inspire you to sculpt and create your business communications for the short and long term.
You’ve probably thought about these four important Marketing P’s (Product, Price, Place, Promotion) – but what are the other four?
We’ll show you, and explain why each of them are vital to your marketing – and the future of your business.
What’s more, we’ll explain everything in language you can understand, answer your specific questions and relate it back to your business and other well-known brands we’ve helped in the past.
You’ll finish the day having a clear understanding of what your brand’s unique position in the market is, and how you can communicate your message clearly, concisely and with the conviction to engage your audience.
Who should attend:
- Small Business Owners
- Marketing Coordinators / Assistants wanting a fresh perspective
- Marketing students/graduates looking for real-life industry education (student rates available)
- Freelance Marketing Consultants or Social Media Managers
“We would like to thank Ali and the team at Ampersand MC for an inspiring information seminar on the key principles to establishing and creating a marketing plan. As an association that supports multiple small-to-medium sized businesses, our members are often seeking support in how to market their services in an ever changing and competitive market. Ali was so generous in sharing her knowledge and experiences with us, and really helped cut to the chase, poviding information that was practical and achievable to help our members on the path to improved promotion and marketing potential.”
– The Private Speech Pathologists Association of Western Australia (PSPAWA)
Your ticket includes:
- 2 hour workshop
- Unlimited tea, coffee, WIFI and an afternoon tea spread
- A hot desk in the Ampersand Collective co-working space for the day (limited availability)
After working towards a Bachelor of Business in Marketing and PR, and undertaking an MBA in Integrated Marketing Communications, Ali spent over 12 years in marketing for businesses across a vast range of industries in Australia, New Zealand, London, Calgary and New York.
Her expertise is focused heavily on business development and strategic marketing, and she has an ‘unhealthy yet beneficial’ fascination with the world of online marketing. A fascination with consumer behaviour sees her undertaking further training in Consumer Neuroscience and Neuromarketing to understand how behavioural psychology can positively influence marketing decisions for businesses large and small.
Ali started her agency, AmpersandMC, to bring a more flexible, creative and collaborative approach to marketing for small businesses, and a passion for helping them realise their potential.