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The 8P’s of Marketing in 2 Hours

The 8P’s of Marketing in 2 Hours

Marketing Workshop: Learn how to use the marketing fundamentals to get your message in front of the right people!

Creating and implementing a marketing strategy is a fundamental step in running a business. You may have the greatest product or service in the world, but if you’re communicating to the wrong people, through the wrong channel or the wrong messages then it will never reach it’s full potential. That’s where our marketing workshop comes in.

In just two hour, our marketing workshop will explore the 8 P’s of marketing and how they are used to create your Unique Selling Proposition (USP). The knowledge you’ll learn from this workshop will help to sculpt and create your business communications in both the short and long term. 

You will have thought about these four important Marketing P’s:

  • Product
  • Price
  • Place
  • Promotion

But what are the other four?

We’ll let you know in the marketing workshop, and explain why each of them are SO important to your marketing, and the future of your business.

What’s more, we’ll explain everything in language you can understand, answer your specific questions and relate it back to your business and other local businesses we’ve helped in the past.

Alison will get you excited about marketing through her own passion for helping small businesses achieve great things.

You’ll finish the day having a clear understanding of what your brand’s unique position in the market is, and how you can communicate your message clearly, concisely and with the conviction to engage your audience.

For more information on our 8 P’s of Marketing workshop, and to find out when our next one is on drop us a line here.

We’ve done workshops for:

“We would like to thank Ali and the team at Ampersand MC for an inspiring information seminar on the key principles to establishing and creating a marketing plan. As an association that supports multiple small-to-medium sized businesses, our members are often seeking support in how to market their services in an ever changing and competitive market. Ali was so generous in sharing her knowledge and experiences with us, and really helped cut to the chase, providing information that was practical and achievable to help our members on the path to improved promotion and marketing potential.”
– The Private Speech Pathologists Association of Western Australia (PSPAWA)


After working towards a Bachelor of Business in Marketing and PR, and undertaking an MBA in Integrated Marketing Communications, Ali spent over 12 years in marketing for businesses across a vast range of industries in Australia, New Zealand, London, Calgary and New York.

Her expertise is focused heavily on business development and strategic marketing, and she has an ‘unhealthy yet beneficial’ fascination with the world of online marketing. A fascination with consumer behaviour sees her undertaking further training in Consumer Neuroscience and Neuromarketing to understand how behavioural psychology can positively influence marketing decisions for businesses large and small.

Ali started her agency, AmpersandMC, to bring a more flexible, creative and collaborative approach to marketing for small businesses, and a passion for helping them realise their potential.