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Ampersand HQ, Community / Off / November 30, 2013

Studio Lifeline Cupcakes“A 48 Hour Live Creative Project for Lifeline WA”

The AmpersandMC team recently collaborated with a group of industrious Perth creatives on a fast turnaround ‘love project’ for Lifeline WA.

Dubbed #STUDIOLIFELINE, the project took place as part of Open House Perth, and invited the community, bloggers, students, creatives, etc. to take part in the development of the project. The brief was simple – create a Christmas campaign for Lifeline WA to raise money and awareness for this incredibly important cause.

The end result could have been anything; an event, social media campaign, poster, film, series of stories. It may involve media, film, pictures, words and design. All of this in just 48 hours. That’s right – we were tasked with taking the project from brief, to concept, to strategy, to execution in just 48 hours. It was an ambitious and experimental proposal, but the team pulled together and we made it!


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