With a killer soundtrack and an edgy script, We Will Rock You is more than just a title, it’s a promise. Platinum Entertainment Pty Ltd approached Alison and the team at AmpersandMC to help create the visual brand and manage the publicity for their upcoming pro/am performance of the West End hit, We Will Rock You, at His Majesty’s Theatre in March and April 2018.
AmpersandMC were heavily involved in the project from the outset in all elements of the marketing and PR. We created a content and social media strategy for the We Will Rock You team to implement internally, setting up targeted Facebook and Adwords campaigns. As well as creating a media budget and schedule that included bus backs, digital signage, outdoor signage, radio and more, AmpersandMC also created many media opportunities with segments on Today Tonight, the radio and various papers around Perth.
In the lead up to the event, AmpersandMC designed the various marketing materials including the glossy souvenir programme and posters, as well as organised the VIP Opening Night Gala on March 23rd, 2018.
Have a look for yourself and see just how We Will Rock You rocked Perth!