Set in the picturesque Canterbury region of New Zealand’s South Island, Select Braemar Lodge was the flagship property in the Select Hotels & Resorts International portfolio.
AmpersandMC Chief Marketeer Ali spent time with the team at the Lodge in 2015/2016 (tough gig!) to develop a strategic marketing plan, encompassing mass media planning, setup of digital marketing campaigns, strategy and training for social media management, email marketing, and a customer loyalty program.
Ali was also instrumental in the development of the Select Braemar Lodge brand story, creating a style guide for marketing materials and placemaking elements at The Lodge.
AmpersandMC worked with the Managing Director to develop the 2015 Guide, showcasing the company’s 40+ luxury destinations from Australia, New Zealand and Asia and the Pacific Islands.