Cryotherapy is a new age technology that uses the process of extremely cold temperatures on the surface of your body to induce, then utilise your body’s physiological responses to the cold with a range of benefits for beauty, recovery and weight loss. Owner and avid fitness fanatic, Jason, saw an opportunity to bring this technology to the masses, so Perth Cryotherapy Centre was launched in May 2017. Perth Cryotherapy required a brand that could represent all that, as well as educate the public of what Cryotherapy was as a new service in the market.
AmpersandMC created a simplistic and flexible identity that was able to be applied to a range of platforms with ease. The word cryotherapy was encased within a box, this relating to the ice chamber you sit in during treatment. From there three sub brands ‘CryoTrim’, ‘CryoFit’ and ‘CryoBeauty’ were created targeting the key areas in which you benefit from the treatment. Each uses a shade of blue to differentiate them with the line style following through and representing the connection of your body to a specific treatment and how Cryotherapy can connect you to better health and wellbeing faster to help you reach your peak.
AmpersandMC also created a website and social media strategy to help build brand awareness and increase bookings into the centre.