When Perth’s best kept internet secret came to us to amplify their brand presence, we were only too happy to start thinking superfast like they do! Pentanet is WA’s own internet service provider, having built a private internet network to deliver fast, reliable internet backed by outstanding customer service from right here in Perth.
We knew we had to go big to give them the epic launch they deserved, and so began our start-up marketing hustle! We worked on an accelerated discovery process with the team, defining unique selling proposition, target market avatars and opportunities for amplification to create a branding campaign that delivered. The campaign was due to be released in alignment with the Company’s principal partnership with Perth’s championship NBL team, Perth Wildcats. And it delivered in a BIG way!
Pentanet burst onto the scene with a campaign that aligned the Company as part of the Perth community, recognising that slow internet isn’t something we just have to live with here. We used strong creative to deliver the positioning message: ‘Perth, you deserve better internet’. A truly integrated brand campaign, the creative appeared on bus backs, billboards, TV, radio, digital, social, email, and at the NBL games. And it hit the mark – Pentanet’s incoming enquiries surged at launch, and continued at pace during the lifetime of the campaign and beyond. Our partnership with Pentanet grew quickly from social media management and sponsorship activation, to a full service integrated marketing team on-demand.
One of Perth’s most inspiring growth stories, the Company has gone from inception to IPO in just 4 years, and continues to impress subscribers and investors. and generate superfans along the way!