A dinner event like no other! Le Dîner en Blanc originated in Paris 30 years ago and now spans six continents, including Australia – where AmpersandMC helped with the publicity of the Perth based activation. The location of the event is kept a secret until the night itself, with guests being led to the top secret destination by the team leaders.
As publicists for the event, AmpersandMC worked with sponsors and media in the lead up to the event to generate interest, awareness and attention in the local publications prior to tickets going on sale and the event night. Over $420,000 editorial value was generated with in excess of 5.3 million media impressions. Highlights included a live news cross to 9 News Perth from the event, a cover image and double page pre-event fashion spread in West Weekend, and event coverage in The Social Pages, STM, The West Online and more.