Globally loved for over 30 years, Le Diner En Blanc has firmly cemented itself as a must-attend event in the Perth social calendar. Over 2,500 diners from all walks of life join together for a chic picnic at a secret location, enjoying a beautiful meal and entertainment in Perth’s most incredible locations.
One key element of the Diner En Blanc success is the buzz created with media support from local and state media. In our two years of publicity management, AmpersandMC has generated over $850,000 value in editorial coverage from publications like 9 News Perth, The West Australian, The Weekend West, Sunday Times, The Urban List, Perth Now and more.
Highlights of this media coverage include 2 x live cross segments in 9 News Perth evening bulletin, a cover story and double page styled fashion spread in West Weekend (2018), double page style spread in West Weekend (2019), feature in BMW’s Marque Magazine, social coverage in Today, STM, Weekend West and more.
In 2019, AmpersandMC also took on the role of sponsorship liaison, securing partnerships with Enex & Fashion Chase and BMW Auto Classic. These partnerships were activated with private events and additional brand exposure, including a sold-out invitation-only private shopping event at MYER Forest Chase, and custom branded white BMWs loaned to the Diner En Blanc team in the week of the event.