Created with the aim of assisting Australia’s ageing population remain independent for longer by remaining in their own home, InteliCare brings together technology and peace of mind for families and carers through it’s app software. The app monitors activity and routine within the house and provides real time data and alerts through the platform.
AmpersandMC came on board at the start of the project to bring the idea to life. The branding represents the synergy of technology in the home and the comfort the software brings. Once a logo and colour palette was finalised, we rolled this new look out across marketing collateral including business cards, brochures, letterheads, social media banners and PowerPoint presentations. To complete the portfolio, we designed and built a one-page website for them with the purpose of showcasing the product and gathering expressions of interest in the lead up to the official launch.
Want to find out more about InteliCare? Check out their recent interview on Today Tonight.