This week’s #ampersandsays is from our marketing guru and manager of all things, Gabby.

Adhoc and spontaneous decisions are great when deciding where to go for a Friday night drink after work, but not so great when trying to grow and market your business.

If you’re only ever operating from a reactive state rather than a proactive state, then it’s easy to lose sight of your end goal. Spending the time to put a plan or strategy in place will ensure that you’re clear about your business and marketing objectives and the steps you’re going to take to get there.

With a solid plan in place, you’ll be able to effectively measure and re-tweak as you need along to way to get to where you want to go, rather than just winging it the entire time.